Four seasons of

The beauty of snowThe beauty of snow

The beauty of snow -winter-

Surrounded by high mountains, Niigata is well-known as a heavy snow area. A blanket of snow covers everything, making it a spectacular sight to behold. Niigata`s average snowfall is counted as the most amount snow in the world.
Nobel Prize-winning novelist Yasunari Kawabata was the man who coined the phrase ‘snow-country’, but based on the theme of Yasunari Kawabata`s novel ‘Snow Country’ and more for visitors to enjoy. Joetsu region might also be famous for its fragrant Koshihikari rice and top-notch sakes, but foodies will surely also delight in the variety of fresh fish (Thanks to its location close to the Sea of Japan), tasty vegetables and sweet confectionery available in the region.

  • 4000 cherry trees
  • The summer of Niigata
  • Rice fields in autumn
  • The beauty of snow
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